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Section Manager – Marketing Communication.
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وصف الوظيفة
Role Purpose:To lead and manage the marketing section at Alfanar Projects, ensuring the execution of impactful campaigns, brand consistency, and strategic alignment with the company’s vision.
The Section Manager – Marketing will oversee content, digital strategy, PR, and events, driving initiatives that enhance Alfanar Projects’ reputation across regional and global markets.
Key Responsibilities:
- Oversee the planning, execution, and performance of integrated marketing strategies across digital, print, and event platforms.
- Lead a cross-functional team of content creators, designers, and digital specialists to deliver high-quality marketing outputs aligned with business goals.
- Manage the company’s corporate brand and messaging across all touchpoints, ensuring consistency and alignment with Vision
2030.
- Coordinate with internal stakeholders and external agencies to produce timely campaigns for product launches, partnerships, exhibitions, and internal events.
- Develop annual marketing plans and calendars that support lead generation, stakeholder engagement, and strategic positioning in the infrastructure and energy sectors.
- Supervise marketing analytics and reporting, ensuring data-driven decisions and continuous optimization.
- Oversee content development for newsletters, social media, press releases, and internal communications.
- Manage the section’s budget, vendor relationships, and procurement processes related to campaigns and media buying.
- Contribute to internal branding and employee engagement initiatives in coordination with HR.
- Ensure alignment with the organization’s sustainability, innovation, and localization narratives in all marketing deliverables.
Required Qualifications:
- Bachelor’s degree in marketing, Communications, or Business Administration. A Master’s degree or professional certifications (e.g., CIM, AMA) is preferred.
- 6–10 years of marketing experience, with at least 3 years in a leadership or section head role.
- Strong experience in B2B marketing within engineering, construction, infrastructure, or energy sectors.
- Proven ability to manage cross-channel marketing campaigns and lead high-performance teams.
- Excellent communication and stakeholder management skills.
- Proficiency in digital marketing tools, analytics platforms, and content management systems.
- Fluent in English and Arabic (preferred).
المتطلبات
Required Qualifications:
- Bachelor’s degree in marketing, Communications, or Business Administration. A Master’s degree or professional certifications (e.g., CIM, AMA) is preferred.
- 6–10 years of marketing experience, with at least 3 years in a leadership or section head role.
- Strong experience in B2B marketing within engineering, construction, infrastructure, or energy sectors.
- Proven ability to manage cross-channel marketing campaigns and lead high-performance teams.
- Excellent communication and stakeholder management skills.
- Proficiency in digital marketing tools, analytics platforms, and content management systems.
- Fluent in English and Arabic (preferred).